Higher Ed Highlights #1: Stories for University Communications and Marketing Professionals

If you are like me, each day your inbox gets flooded with eNewsletters from professional societies and other news sources. They include many stories that you would like to read, but you just don’t have the time…so you click delete.

Keeping up on higher education and Marcom trends is important for those of us working in university relations roles. I have started saving some of the stories that seem most relevant and/or interesting, archiving them here on marcommunique.com in a new series I call Higher Ed Highlights.

I will continue saving stories as I see them, publishing new editions of Higher Ed Highlights when I think a particular post has enough content to be valuable to readers of this blog.

Let me know what you think. Also, if you have suggestions for making this more useful as time goes on I would love to hear them.

Marketing and Communications

‘The Branding of the American Mind’: How Colleges and Universities Turn Student Researchers Into Profit

“Higher education’s hunger for patents, trademarks and copyrights has been building for decades, and it hasn’t ebbed, according to Jacob H. Rooksby’s new book “The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why it Matters.” Rooksby, a Duquesne University law professor, unites stories of collegiate covetousness of everything from sports slogans to scientific research into a thoughtful book that asks: Should every ivory tower thought really have a registered owner?”

Catch the Conversation

“Effective social listening can affect everything from enrollment to the value of your institutional brand.”

Oh Snap! A New Social Dashboard for Higher Ed

“We can all probably agree that higher education shouldn’t be afraid of Snapchat. However, that doesn’t make it an easy platform for higher education marketing and communications teams.”

How Generations X, Y and Z consume video

“Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.”

How to Think Like a Reporter

“It’s something many entrepreneurs and business marketers who want publicity must learn. But what does it mean? How do reporters think? And why do you need to be privy to this information?

You can’t effectively pitch stories to anyone in traditional or social media if you don’t understand how their minds operate.”

4 Ways to Use Facebook Live to Drive Website Traffic

“With more than 1.7 billion monthly active users, Facebook already gives marketers better reach and audience insight than any other platform on the web.

Now, with Facebook Live, marketers can get face-to-face with their audience in real-time. It’s a new era for both engagement and traffic when done correctly. But how can marketers leverage the platform to drive more users to their site? Here are four tips to keep in mind to optimize your Facebook Live strategy.”

Important Issues

Inside Higher Ed: Political Turmoil, Public Misunderstanding: A Survey of Presidents
“Higher education is widely misunderstood by the public, struggling to enroll sufficient numbers of students from low-income backgrounds and likely to face significant disruption in the flow of international students because of the Trump administration’s policies, college presidents widely agree. But despite a tumultuous year in which many campuses have erupted with unrest and faced perilous financial pressures, most presidents perceive a positive racial climate on their campuses and are increasingly confident that their institutions are financially stable.”

The Aftermath at Middlebury

“New details on the shouting down of a speaker add to the soul-searching: professor was attacked after an event; nonstudents were among those involved; the college president vows to promote the value of free expression.”

The New College Protest

“What happened at Middlebury last week marks a shift in campus activism.”

Berkeley, Milo Yiannopoulos and the lessons of free speech

“Recent events at the University of California, Berkeley reflect the enormous difficulties that campuses can face when trying to ensure freedom of speech while, at the same time, meeting their duty to ensure an inclusive learning environment and to protect everyone’s safety.”

Anti-Defamation League Report Says White Supremacists Are Targeting College Campuses

“Find out how white supremacist groups are trying to spread their message and recruit on college campuses.”

DACA, One Student’s Story

“Daisy Romero, a political science senior at the University of Pennsylvania, is registered under DACA and worries about her future.”

Starting Here, Finishing There

“Sixteen percent of students who started at two-year colleges received a degree from a four-year institution within six years — regardless whether they first earned an associate degree, according to a new report.”

College Journalists React to Trump’s War on the Media

“Making deadline while studying for midterms is hard enough without being labeled an enemy of America. For Southern California’s college journalists, President Donald Trump’s attacks on the media serve as a teachable moment, a call to action and a reinforcement of their beliefs.”

If you have stories you’d like featured in future posts, please leave details and a link in the comments on this post. You can also tweet me @kirkenglehardt.

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