Keeping up on higher education and Marcom trends is important for those of us working in university relations roles. I have started saving some of the stories that seem most relevant and/or interesting, archiving them here on marcommunique.com in a new series I call Higher Ed Highlights.
New editions of Higher Ed Highlights will be published as often as time permits. Let me know what you think.
Marketing and Communications
Feature: Communications in Turbulent Times
We’re two months into a new presidency and our country has never been more outwardly divided. And this division is bringing increasing awareness of the impact that our words have on the people around us.
But for as much turmoil as we seem to be facing, we’re facing an equal amount of opportunity, particularly when it comes to the exchange of ideas and information—i.e., communication.
- How to Accelerate Your Online Response When a Crisis Hits
- Obama Writer: Crafting Speeches with Authenticity
- 4 Ways to Personalize the Employee Experience
- ‘Realizing the Distinctive University’
- Study: Who Shares Your Content Matters
- Developing Media-Savvy Students
- 6 Steps to a Better RFP Process
- ‘Who Shared It?’: How Americans Decide What News to Trust on Social Media
- How Advancements In Artificial Intelligence Will Impact Public Relations
- 3 Dying Digital Marketing Tactics Your Business Might Be Wasting Money On
- ‘Disputed by Multiple Fact-Checkers’: Facebook Rolls Out New Alert to Combat Fake News
- Not A Bot: 3 Ways To Be A More Empathetic Communicator
Other Big Issues
Activism on college campuses is, of course, nothing new.
In the late 1940s, post-World War II activism started as veterans began attending college on the GI Bill and students pushed for more control over their education.
By the 1960s, student activists protested the war in Vietnam and agitated for civil rights and student rights and supported peace, women’s rights, and gay rights. And in the late 1960s and early 1970s, students began pushing for more economic access to higher education.
Today, student activism on college campuses isn’t fading away. In fact, it’s growing.
- In Early Moves, Education Department Erodes Some Student Protections
- Scientists bristle at Trump budget’s cuts to research
- University Can Feel Like a Hostile place to Muslim students
- Bill Inspired by Snooki Caps Public University Speaker Fees
- Proposed NIH Cuts Stun and Anger
- Presidents Call on Trump to Protect Dreamers
- The Chilling Effect of a McGill University Tweet on its Scholars
- Dealing With Disrupters
- McMaster Debate with Controversial Professor Jordan Peterson Disrupted by Activists
- Study on Low-Income Applicants and Admissions
- Meet the New College Republicans
- Canada’s Moment (Large Gains in International Applications)
- Higher Ed’s Rural Appeal
What do you think of this series? Is it useful? Do you have suggestions for making it even better? Let me know.