Video: Communicating Science – Facts Matter

From The Agenda with Steve Paikin.

“Long before the term “fake news” made its way into headlines and presidential Twitter accounts, scientists have been trying to figure out the best way to battle back against distrust of experts. Timothy Caulfield, author of “Is Gwyneth Paltrow Wrong About Everything?: When Celebrity Culture and Science Clash,” joins The Agenda to discuss science communication and why he believes doubling down on science is the answer in a time of alternative facts.”

2 thoughts on “Video: Communicating Science – Facts Matter

  1. I have had exactly this experience while working on my book about Ryan White. I was guilty of using Ryan as an advocate for HIV/AIDS research believing that he was an excellent symbol that could help simplify a complex set of issues. However, it was my assumption that the celebrities that had rallied around Ryan and elevated his story were also very well informed on the complexities of epidemics. After an event with a former Olympic diver I was stunned to see how little he understood anything outside of diving.


    • We like to think our heroes know so much more than most actually do. There are rare celebrities who truly dive deep into subjects they’re passionate about, then there are others who seem to care and show support but know just enough to get by. Oh, and then there are still others who know nothing about a topic and decide to speak out – in some cases offering complete misinformation that could put lives at risk. These are certainly interesting times and I work every day to teach my kids to think critically about what they hear and read.


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