I have been working in communications and marketing for more than 21 years. My career has spanned various domains, from media to education to research to law enforcement.
I am passionate about higher education and research, but today not everyone shares that passion. In recent years, there has been an effort to devalue a college degree and raise doubt and distrust in science and innovation. Now more than ever we must be vigilant in our efforts to connect education and research to real-world impact. This can’t be done by one or two outspoken communicators, it needs to be a movement focused helping people clearly understand how education and scientific inquiry have had a direct impact on people’s lives – and on society.
I recently served as Vice Chancellor for Marketing and Communication at the University of Tennessee at Chattanooga, where I developed the University’s first integrated marketing and communications strategy focused on helping UTC achieve its strategic goals. I also worked with leadership and faculty, directly assisting with presentations and conducting a variety of training sessions aimed at helping them best share their knowledge and experience to a broader audience.
Prior to joining UTC, I spent 10 years at the Georgia Institute of Technology in Atlanta. As Director of Communication for the Georgia Tech Research Institute, I built the first communications team supporting eight large research laboratories and rebranded the organization. Those efforts helped the institute grow its research expenditures from $120M to more than $300M annually. I spent the final three years serving as Director of Research Communication, leading communication and marketing efforts for Georgia Tech’s entire $750M research enterprise.
Prior to working in higher ed, I held other high-profile communications positions, including Public Information Officer for the Georgia Department of Education, Director of Community Relations for the Broward County Public School System, and Media Relations Specialist for the Broward County Sheriff’s Office.
I also worked as a street reporter for WIOD Newsradio 610 in Miami where I covered major breaking news stories including the death of Italian fashion designer Gianni Versace, the ValuJet crash into the Everglades, and the Florida Marlins’ first World Series Championship.
My strategic communication efforts have been recognized with more than 70 different awards from professional organizations such as the Public Relations Society of America, International Association of Business Communicators, National School Public Relations Association, the Council for the Advancement and Support of Education, the Technology Association of Georgia and the Association of Marketing and Communication Professionals.
I have a Bachelor’s Degree in Communication from Florida State University (Go Noles!) and a Master’s Degree in Public Administration from Florida Atlantic University.
Speaking Engagements and Expert Requests:
I have traveled the country making presentations about strategic communication, science/research communication, public outreach/engagement, and social media at universities, national laboratories, and research organizations. I’m also happy to consider requests to engage in interviews and/or provide quotes for stories or blog posts you may be working on.
Don’t hesitate to reach out to me if I can be of assistance to you or your organization.